CA LIC# 906700 · WE-12338A

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CA LIC# 906700 · WE-12338A · ISA CERTIFIED ARBORISTS ON STAFF

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Privacy Policy

Effective date: September 25, 2026
Last updated: September 25, 2026

4th Generation Tree (“4G Tree,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit 4gtree.com (the “Website”), how we use and share that information, and the choices available to you.

By using the Website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We collect information that you provide directly to us and certain information that is collected automatically when you use the Website.

Information You Provide

When you submit a contact form, request a quote, inquire about employment, or otherwise communicate with us through the Website, we may collect:

  • First and last name
  • Email address
  • Phone number
  • Street address
  • City, state, and ZIP/postal code
  • Information you include in a message or form submission
  • Photos, resumes, cover letters, or other files or information you send to us in response to an email or as part of an inquiry

You may choose not to provide this information, but we may be unable to respond to or fulfill certain requests without the information needed to do so.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain technical and usage information. Depending on your device, browser, and how you use the Website, this information may include:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and features used
  • Date and time of visits
  • Time spent on pages
  • Referring and exit pages
  • Approximate geographic information derived from an IP address
  • Device or browser identifiers
  • Other diagnostic and website usage information

How We Collect Information

We collect personal information from the following sources:

  • Directly from you when you submit a form, contact us, request a quote, inquire about employment, reply to an email, or otherwise communicate with us.
  • Automatically from your browser or device when you visit and interact with the Website.
  • From service providers that help us operate, secure, maintain, and understand use of the Website, including website analytics and security providers.

How We Use Your Information

We may use information collected through the Website to:

  • Respond to questions, contact requests, and quote requests
  • Evaluate and respond to employment inquiries and applications
  • Provide estimates and information about requested services
  • Contact you by email or telephone about an inquiry or service you requested
  • Request additional information needed to respond to an inquiry
  • Schedule, provide, and communicate about services
  • Operate, maintain, troubleshoot, and improve the Website
  • Understand how visitors use the Website
  • Protect the Website, our systems, and our users from spam, fraud, abuse, and security threats
  • Maintain appropriate business records
  • Comply with applicable laws and legal obligations
  • Establish, exercise, or defend legal claims

We do not use information collected through the Website to provide third-party targeted advertising or for remarketing.

Email Communications

When you submit a form through the Website, we may send you an email confirming your submission and may contact you by email to respond to your request, obtain additional information, provide an estimate, discuss employment opportunities, or communicate about services you requested.

Some of our forms may ask you to reply to a confirmation email with additional information or attachments, such as photographs, resumes, cover letters, or other relevant documents. Information and attachments you send in response become part of your correspondence with us and may be retained as described in this Privacy Policy.

Submitting a form does not enroll you in an email marketing list. We do not use contact-form submissions to send unrelated promotional email unless you separately request or consent to such communications.

Cookies and Similar Technologies

The Website and our service providers may use cookies and similar technologies to operate the Website, remember privacy or website preferences, understand how the Website is used, maintain security, and prevent spam and abuse.

Cookies are small data files that websites can store on your browser or device. Some cookies may remain on your device after you close your browser, while others expire when your browser session ends.

You can control cookies through your browser settings. Blocking certain cookies may affect the operation of some Website features.

Google Analytics

We use Google Analytics to help us understand how visitors find and use the Website. Google Analytics may collect information about your use of the Website, including device and browser information, IP-derived information, pages visited, interactions with the Website, and other usage information.

Google processes information collected through Google Analytics to provide analytics services to us. We use this information to understand Website traffic and usage patterns and to improve the Website and our services.

We do not use Google Analytics on this Website for remarketing or to serve third-party personalized advertisements.

You can limit or block Google Analytics through browser settings and other privacy controls. Google also provides a Google Analytics opt-out browser add-on for supported browsers.

Google reCAPTCHA

We use Google reCAPTCHA to help protect Website forms and other features from spam, fraud, abuse, and automated activity. reCAPTCHA may process technical, device, browser, network, and interaction information as necessary to determine whether Website activity appears to be legitimate or automated.

We use information processed through reCAPTCHA for Website security, fraud prevention, spam prevention, and abuse prevention. Google processes reCAPTCHA customer data on our behalf in connection with providing the reCAPTCHA service.

How We Share Information

We do not sell your personal information.

We do not share your personal information for cross-context behavioral advertising and do not use information collected through this Website to serve third-party targeted advertisements.

We may disclose personal information to service providers that perform services on our behalf or help us operate our business and Website. These may include:

  • Website hosting and infrastructure providers
  • Website development and maintenance providers
  • Form-processing and email-delivery providers
  • Analytics providers, including Google Analytics
  • Security, fraud-prevention, and spam-prevention providers, including Google reCAPTCHA

These providers may receive or process information as necessary to perform services for us.

We may also disclose information when reasonably necessary to comply with applicable law, regulation, legal process, or governmental request; protect our rights or property; investigate fraud or misuse; protect the safety of our employees, customers, Website users, or others; or establish, exercise, or defend legal claims.

If 4th Generation Tree is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information associated with the business may be transferred as part of that transaction, subject to applicable law.

Third-Party Advertising

We do not display third-party advertising on the Website. We do not use the Website to conduct remarketing or cross-context behavioral advertising.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including responding to inquiries, providing requested services, maintaining appropriate business records, complying with legal and regulatory requirements, resolving disputes, and establishing or defending legal claims.

Form submissions, emails, attachments, and other correspondence may be retained as part of our business records for as long as reasonably necessary for these purposes.

Website analytics, server logs, security information, and similar technical data are retained according to our applicable settings and the retention practices of the service providers that process that information on our behalf.

Information may remain in backup systems for a limited period after it is deleted from active systems.

Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the Internet or storing information electronically is completely secure. We therefore cannot guarantee the absolute security of personal information.

Your Privacy Choices

You may contact us to ask about personal information you have provided to us or to request that we correct or delete that information. We will respond to appropriate requests in accordance with applicable law and may need to retain certain information when required for legal, security, business-record, or other legitimate purposes.

You may also use your browser settings or other privacy controls to limit cookies and similar technologies. Blocking certain technologies may affect Website functionality.

California Privacy Information

If you are a California resident, California law provides certain protections concerning personal information collected through commercial websites.

The categories of personal information we collect, the sources from which we collect it, and the purposes for which we use it are described in the sections above. The categories of service providers and other parties to whom information may be disclosed are described under “How We Share Information.”

We do not sell personal information collected through the Website. We do not share personal information for cross-context behavioral advertising and do not use personal information collected through the Website to serve third-party targeted advertisements.

California residents may contact us using the information in the “Contact Us” section below to ask about personal information they have provided to us or to request that we review, correct, or delete that information. We will process requests as required by applicable law.

California Do Not Track and Online Tracking Disclosure

Some web browsers offer a “Do Not Track” (“DNT”) setting that communicates a visitor’s preference regarding online tracking. There is not a single universally accepted standard governing how all websites should respond to legacy DNT signals. The Website does not currently change its practices in response to a browser’s legacy DNT setting.

As described above, third-party service providers, including Google Analytics, may collect information about your interaction with the Website in connection with providing analytics, security, fraud-prevention, spam-prevention, and related services to us.

We do not use third-party advertising networks on the Website and do not use information collected through the Website for remarketing or cross-context behavioral advertising.

Children’s Privacy

The Website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

We do not use age-verification measures to restrict access to the Website. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information. If you are a parent or guardian and believe that a child under 13 has provided personal information to us, please contact us using the information below.

Links to Other Websites

The Website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, services, or legal requirements.

When we update this Privacy Policy, we will post the revised policy on this page and update the “Last updated” date above. Where required by law, we will provide additional notice of material changes.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information you have provided to us, or if you would like to request access to, correction of, or deletion of your information, you may contact us: